product design

All about drip coffee? Learn more about the design process of the OXO Brew 9-Cup Coffee Maker(Opens in a new window), OXO's automatic coffee maker, designed to start your morning off right.

Learn how we designed the best pour over coffee maker so you can have the most delicious cup of coffee, the easiest possible way.

At OXO, we do all sorts of testing—like drop testing, consumer testing, cycle testing, quality assurance testing, even testing on humans!—because we’re always working to make quality products and meaningful improvements.

While designing the Butter Dish, we discovered butter is not the same around the U.S.

Curious about spiralizing produce? The OXO Hand-Held Spiralizer easily creates vegetable noodles for healthier meals.

Does your little one love grapes but you’re nervous about the choking hazard? Enter the OXO Tot Grape Cutter for safely slicing grapes into quarters.

Ever wondered what a salad spinner does and why you need it? We take you behind the scenes on how we developed our salad spinner so you don't have to worry about sad salads.

At OXO, it’s in our DNA to listen and learn -- we learn from consumer feedback, retailer feedback, what’s happening in the marketplace, and so on. Then, we take what we learn and create solutions that improve everyday life.

Here at OXO, we have a strong tradition of teaching middle and high school students all about product engineering because, well, we think what we do each day is pretty awesome and we want to share it! We love getting the younger generation excited about solving everyday pet peeves around the house so they can come and join our team later on.

Ever wonder how the comfy, easy-to-grip handles ended up on so many of your favorite OXO products?

OXOnians live to solve everyday challenges and never know when inspiration will strike. No one recognizes the truth in the statement “good ideas come from anywhere” better than we do. After all, it was a fishing rod that inspired the design of our egg beater(Opens in a new window). And a child’s toy was the basis for our now-iconic salad spinner(Opens

At OXO we apply our “question everything” philosophy to every product we develop. When it came time to design our first line of baby strollers, we knew we wanted them to be lightweight and easy to fold, but also address pet peeves we experienced as parents and questions we had about strollers. We interviewed nearly 1,000 parents, both first-timers and old pros, met with baby store staff, and pored over hundreds of online reviews, to discover what people loved about their strollers—and what drove them nuts. Those pet peeves