Behind the Scenes

Behind the Design: OXO’s Iconic Good Grips Handles

Behind the Design: OXO’s Iconic Good Grips Handles
  • Can’t-Live-Without OXO Products from Our Inventor Submissions Program
    Behind the Scenes

    Can’t-Live-Without OXO Products from Our Inventor Submissions Program

    OXOnians live to solve everyday challenges and never know when inspiration will strike. No one recognizes the truth in the statement “good ideas come from anywhere” better than we do. After all, it was a fishing rod that inspired the design of our egg beater. And a child’s toy was the basis for our now-iconic salad spinner. Even something as mundane as a commercial postal scale served was a thought-starter for our Pull Out Food Scale.

    By Lindsay Mecca
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  • How We Designed the Cubby Strollers
    Baby & Toddler

    How We Designed the Cubby Strollers

    At OXO we apply our “question everything” philosophy to every product we develop. When it came time to design our first line of baby strollers, we knew we wanted them to be lightweight and easy to fold, but also address pet peeves we experienced as parents and questions we had about strollers. We interviewed nearly 1,000 parents, both first-timers and old pros, met with baby store staff, and pored over hundreds of online reviews, to discover what people loved about their strollers—and what drove them nuts. Those pet peeves led to some of the most important and parent-friendly features in our brand new Cubby and Cubby+ Strollers.

    By Rebecca Ulanoff
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  • How and Why We Designed the Pull-Out Food Scale
    Behind the Scenes

    How and Why We Designed the Pull-Out Food Scale

    I am not a confident cook, so when I had to host Thanksgiving for 30 people, one of my biggest concerns was making sure I precisely followed the recipes of those far more skilled than me. I didn’t want to have too much or too little of anything and risk making my dishes too doughy, not sweet enough and so on. Accuracy, consistency, and proper conversion could mean the difference between a happy meal and a bunch of annoyed, rumbling tummies, but achieving those with just my eyeballs and my iPhone was tough. This was a situation where I really could have used a scale.

    By Lindsay Mecca
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  • Why Silicone?
    Behind the Scenes

    Why Silicone?

    At OXO, our engineers work with many different materials to make the hundreds of products we sell (take a look at our Engineering Library to learn more!). From stainless steel to wood, nylon and more, we make sure we’re using the right material for the job. Last month, we talked about using glass for baby blocks, and now we’re looking at silicone and why we use to make cooking and cleaning products.

    By admin
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  • Why Cleaning with Color Is More Fun
    Cleaning & Organizing

    Why Cleaning with Color Is More Fun

    Cleaning for most people is a chore. Getting on your hands and knees to scrub the floor or reach for dust bunnies under the couch isn’t something people typically look forward to. On the other hand (or foot), walking around barefoot at home and knowing how clean the floor is after you’ve swept and mopped is so unbelievably satisfying. That feeling is what drove us to take a second look at our household cleaning line and think about bringing in some joy and satisfaction to the chore.

    By admin
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  • OXO Fails: The Bagel Grip
    Behind the Scenes

    OXO Fails: The Bagel Grip

    Back in 1997, when OXO was still a pretty young company, we noticed two things: New Yorkers love bagels and cutting bagels is hard. We read reports of bagel-slicing injuries and struggled to split those hunks of bready glory apart ourselves. The thing about round food is that it doesn’t like to stay in one place. So, a person’s first instinct is to hold it—add a knife to the mix and no good can come out of it.

    By Valerie Liston
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  • Why Glass Baby Blocks?
    Baby & Toddler

    Why Glass Baby Blocks?

    When you’re in the thick of it, transitioning to solids—like every other baby milestone—is a huge deal. On the one hand, you spend less time worrying about breast or bottle feeding; on the other, something new to obsess about! We’re a bit obsessive at OXO too. Whenever we can improve upon a product, we go for it. Such was the case with our popular Baby Blocks.

    By Rebecca Ulanoff
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  • Why Your Produce Rots and How We’re Fixing That
    Behind the Scenes

    Why Your Produce Rots and How We’re Fixing That

    We’ve all been there: walking away from a store with rock-hard avocados—that everyone has touched and squeezed in hopes of finding a ripe one—disappointed you’ll have to wait a few days before you can make that guacamole you’ve been craving. And then we do this strange thing: we stick our avocados next to bananas so they ripen faster. But, why? What makes avocados ripen faster when they’re next to bananas? The answer: ethylene gas. (Cue the Bill Nye the Science Guy theme song.)

    By admin
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