At retail, packaging is a consumer’s first tangible introduction to the OXO brand; when ordered online, it arrives as a brand ambassador in the home.


Our packaging system captures iconic OXO equity across the decades and modernizes it for tomorrow.

Packaging Guidelines

When designing packaging, we consider the retail environment, the competitive landscape, and similar OXO products to decide how to best showcase the product. All packaging should live together seamlessly, feature the unifying staples, and incorporate the unique aspects of each packaging line and type.