Overview
At retail, packaging is a consumer’s first tangible introduction to the OXO brand; when ordered online, it arrives as a brand ambassador in the home.
Our packaging system captures iconic OXO equity across the decades and modernizes it for tomorrow.
Packaging Guidelines
When designing packaging, we consider the retail environment,
the competitive landscape, and similar OXO products to
decide how to best showcase the product. All packaging should live
together seamlessly, feature the unifying staples, and
incorporate the unique aspects of each packaging line and type.
Hanging Packages
Product Lines
Anatomy
Designing
Photography
Info Center
Hanging Packages
Product Lines
Anatomy
Designing
Photography
Info Center