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Save 20% off Summer Essentials with MEMORIALDAY20
Shop the Sale

Free shipping on all orders over $49. See terms

 

Overview

At retail, packaging is a consumer’s first tangible introduction to the OXO brand; when ordered online, it arrives as a brand ambassador in the home.

Our packaging system captures iconic OXO equity across the decades and modernizes it for tomorrow.

Packaging Guidelines

When designing packaging, we consider the retail environment, the competitive landscape, and similar OXO products to decide how to best showcase the product. All packaging should live together seamlessly, feature the unifying staples, and incorporate the unique aspects of each packaging line and type.

Hanging Packages

Product Lines

Anatomy

Designing

Photography

Info Center

Shelved Packages

Product Lines

Anatomy

Designing

Photography

Info Center

Marks used

Better Guarantee 

Peeler Mark 

Original Seal 

1% For the Planet