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Once upon a time...

Throughout our history, the idea of designing baby and toddler products was brought up time and again. And time and again we focused on solving pet peeves for the place we knew best: the kitchen. But when 25 babies were born to our then-50 employees over the course of five years, we discovered firsthand the challenges and pet peeves parents face – and knew we could help solve them.

Our mission is to make every day with your tot a little easier, in every room of the house (and beyond!), so you can focus on the fun side of being a parent.

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Tips, trick and tales

Tips, trick and tales

Whether you’re looking for an easier way to do your least favorite task or have no idea where to start, we have advice and ideas just for you.

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