Guidelines navigation
- Contents
- Our Brand
- Our Logo
- Brand Architecture
- Our Colors
- Typography
- Photography
- Packaging: Hanging
- Packaging: Shelved
- Digital Design
- In-Store Signage
- Tradeshows
- Advertising
- Contact Us
- Downloads
Banners
In-store banners should be a brand beacon. They should be eye-catching without being showy, with bold images and concise copy that is easily seen from afar. Consider in-store location and ensure the product(s) featured fit in with the category, thematically. In place of one large hero image, we also occasionally employ a repetition and/or grid pattern using OXO products (and sometimes food props for a pop of color) on a white background.