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At times the need arises to promote a specific offer or promotion at shelf. Here, defer to the consistent assets in the OXO brand toolkit: OXO logo, clean white background, short copy set simply in Futura PT Bold, and use of iconic, clean imagery promoting the key product or products.

Though it can be tempting to be more creative and include other design elements or styles, the strength of our branding lies in applying it consistently worldwide. Consumers should experience OXO as the same brand regardless of their shopping region, country or continent.