OXO Colors
We have a tight, defined brand palette that is used in our logo and across branded touchpoints. Our core color is OXO red, Pantone 485, chosen for its clarity and optimism to act like a brand beacon.
Black
RGB 0, 0, 0
CMYK 100, 100, 100, 100
HEX #000000
Red
PMS 485c
RGB 193, 42, 33
CMYK 6, 98, 100, 0
HEX #DA2C2A
Red
PMS 485c
RGB 193, 42, 33
CMYK 6, 98, 100, 0
HEX #DA2C2A
Black
RGB 0, 0, 0
CMYK 100, 100, 100, 100
HEX #000000
White
RGB 255, 255, 255
CMYK 00 00 00
HEX #FFFFFF
White
RGB 255, 255, 255
CMYK 00 00 00
HEX #FFFFFF
Color Blocking: SoftWorks
Dark Gray
PMS Cool Gray 10c
RGB 99, 101, 105
CMYK 62, 53, 48, 19
HEX #636569
Light Gray
PMS Cool Gray 5c
RGB 176, 176, 176
CMYK 31, 25, 26, 0
HEX #B0B0B0
Color Blocking: Steel
Black
RGB 4, 4, 5
CMYK 75, 68, 67, 90
HEX #040405
Dark Gray
PMS Cool Gray 10c
RGB 99, 101, 105
CMYK 62, 53, 48, 19
HEX #636569