Hanging Packages

The three OXO product lines, Good Grips, Steel and SoftWorks, have unifying and differentiating design elements that reinforce the OXO brand, while also setting the three lines apart.

Unifiers

Design elements that unify the three OXO product lines:

1. OXO logo position and size
2. Color block
3. Font style and typesetting
4. OXO Better Guarantee

Differentiators

Design elements that differentiate the three OXO product lines:

1. Product line word mark
2. Product line color palette