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- Our Brand
- Our Logo
- Brand Architecture
- Our Colors
- Typography
- Photography
- Packaging: Hanging
- Packaging: Shelved
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Packaging Photography
Photographic style for Good Grips and SoftWorks is the same. However, because the SoftWorks photo sits on a darker background, make the shadow slightly darker. When using photography, make sure approximately 60% of light side of color block remains clear. Steel packages feature photography on the back panel, not on the front panel.


- Use photography to highlight specific functional differences between similar products.


- Use photography to showcase the product function when it’s NOT inherent to its form.


- Use photography to fill extra space if the design is excessively off-balanced.


Back: Lifestyle Photography
Photographic style for Good Grips and SoftWorks is the same. However, because the SoftWorks photo sits on a darker background, make the shadow slightly darker. In photography for Steel, use minimal propping. Focus on product details and the beauty of the material for an elevated result.

