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Packaging Photography

Photographic style for Good Grips and SoftWorks is the same. However, because the SoftWorks photo sits on a darker background, make the shadow slightly darker. When using photography, make sure approximately 60% of light side of color block remains clear. Steel packages feature photography on the back panel, not on the front panel.

OXO Packaging Photography image
Front: When to use Photography
  1. Use photography to highlight specific functional differences between similar products.
OXO Hanging Packaging When To Use Photography image
  1. Use photography to showcase the product function when it’s NOT inherent to its form.
OXO Hanging Packaging When To Use Photography image
  1. Use photography to fill extra space if the design is excessively off-balanced.
OXO Hanging Packaging When To Use Photography image
Back: Lifestyle Photography

Photographic style for Good Grips and SoftWorks is the same. However, because the SoftWorks photo sits on a darker background, make the shadow slightly darker. In photography for Steel, use minimal propping. Focus on product details and the beauty of the material for an elevated result.

OXO Hanging Packages Back Lifestyle Photography