Guidelines navigation
- Contents
- Our Brand
- Our Logo
- Brand Architecture
- Our Colors
- Typography
- Photography
- Packaging: Hanging
- Packaging: Shelved
- Digital Design
- In-Store Signage
- Tradeshows
- Advertising
- Contact Us
- Downloads
Packaging Photography
Photographic style for Good Grips and SoftWorks is the same. However, because the SoftWorks photo sits on a darker background, make the shadow slightly darker. When using photography, make sure approximately 60% of light side of color block remains clear. Steel packages feature photography on the back panel, not on the front panel.
- Use photography to highlight specific functional differences between similar products.
- Use photography to showcase the product function when it’s NOT inherent to its form.
- Use photography to fill extra space if the design is excessively off-balanced.
Back: Lifestyle Photography
Photographic style for Good Grips and SoftWorks is the same. However, because the SoftWorks photo sits on a darker background, make the shadow slightly darker. In photography for Steel, use minimal propping. Focus on product details and the beauty of the material for an elevated result.
