Brand Guidelines - Food Result

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Food Result

OXO food photography is elevated yet accessible — achievable by the home cook, beautiful enough for a restaurant.

Characteristics

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Characteristics

Use minimal propping and composition; avoid unneeded details and props
Style food to look moist and mouthwatering, never dry
Arrange every detail to look natural and beautiful
Shoot food that is colorful and vibrant
Ensure food looks perfectly cooked and golden, never too light or too dark