OXO.com - Homepage

This is our first statement to the world, which has a series of set features and changing features. Our range of products are featured front and center, thoughtfully organized by category.

 

We’ll have a rotating series of features as the dominant homepage image, all heroic and all married to a calendar-sensitive, brand-right themes and launches.

OXO.com - Collections Page

When launching a new line, or highlighting a seasonal theme, we might make a Collections Page. These pages should show the breadth of the category at hand, paired with eye-catching lifestyle photos and meaningful but clever copy. 

OXO.com - Product Detail Page

This is where our individual products shine. We feature a large, heroic image and a bold (and bolded) statement on product purpose and function.

 

Additional information outlines the product’s features and benefits. It’s single-minded, clear and compelling.

OXO.com - Blog

This is our forum for sharing greater details with OXO fans and new friends alike. We go behind the scenes of OXO design, explore topics that are relevant to the brand, and, topics we think our audiences will find interesting.

Here we use photography and User Generated Content (UGC) with a more candid, impromptu feel. Our blog audience gets to know us well, and they stay a while—on the blog and on OXO.com.