We come to life across social channels: Instagram, Facebook, Pinterest, Twitter. While we’re one brand with one voice, we toggle to messages and formats appropriate to each channel. We share news and information, videos and photographs and recipes. We often try to engage with out followers and start a conversation.
Instagram is a place for us to showcase our portfolio in a lifestyle setting; increasing awareness of OXO as a brand for every area of the home. The copy should be informative and clear, but playful. Limited emojis, pop culture references, and word play/puns are okay, within reason. Captions should have a call to action and the link in bio should always be up to date.