Point of Sale Displays

<p>Point of Sale (sometimes called Point of Purchase) Displays are usually more product-specific and are meant to give the consumer differentiating information at a glance. They should highlight key features and benefits, specifically the main wow feature, and should complement but not mirror the product packaging, as it will likely be nearby at store level. Ensure you adhere to retailer requirements for each product, especially in regards to size of display.</p>