Free Shipping over $19. See Details
OXO Salad Spinner
Shop OXO Most Loved
Better coffee. Brewed at the push of a button.
Keeps your dry foods fresh and your home organized
Shop POP Containers Now
Feeding and Drinking
On the Go
Space Saving Drying Rack
Don’t have an account? Let’s create one now.
OXO Brand Strategy captures what our brand stands for, what makes it special. There are three components to this strategy.
Our internal rallying cry—the shorthand for what we stand for.
Our brand narrative, combining rational and emotional elements into a cohesive narrative that explains what we do, why we do it and what makes us special.
A unique bundle of human traits that informs tone and behavior.
We are makers of tools, gadgets, items and objects
Our products are created for the everyday: everyday tasks, chores, cooking, cleaning, entertaining.
We make tools that make the everyday better—simpler, easier, more user-friendly and even more enjoyable. If we can’t make something better, we won’t make it.
People use our products every day. We’re hard at work inventing, engineering, creating and refining—every single day.
We notice things. We notice problems people don’t realize are problems until we solve them. We see opportunities to improve a part of everyday life, and we make things that make things better.
We see the big picture and the small details, and we think through it all. We consider how a tool functions—how it fits into hands, how it fits into lives—and we design a better way.
We create a better way for all. With OXO tools, people who love tasks love them more; people who hate tasks hate them less.
We see a better way, and we make it happen: Better quality, better performance, better experience. We’re always searching, always solving, always making tools that make everyday better.
A brand should have its own unique character.
Here’s how we define ours:
We like figuring out how things work; taking them apart, putting them together. Making them better.
OXO welcomes all. Our products are made to fit into lots of hands, and into lots of everyday moments.
We are straightforward and transparent in all that we do, and we wouldn’t have it any other way.
Our products pull off some impressive feats, but they don’t seek the spotlight either.
Everything we do has a great deal of thought behind it, from categories to company culture.
Our products inspire love, because people can rely on us, and we often surprise and delight them, too.