Guidelines navigation
- Contents
- Our Brand
- Our Logo
- Brand Architecture
- Our Colors
- Typography
- Photography
- Packaging: Hanging
- Packaging: Shelved
- Digital Design
- In-Store Signage
- Tradeshows
- Advertising
- Contact Us
- Downloads
How to Design: Back


Element Hierarchy
Before placing any elements, consider the size of the back panel and location of diecuts. Then apply design elements in the following order.
- Info Center:
Always required, even in abbreviated form on tiny packages. If space allows, continue adding elements - Instructional photos and captions:
Use only if needed to explain the product - Product name and copy
- Lifestyle photography
- OXO logo lock-up




The OXO Info Center keeps all the important information orderly and easy to find:
Keep all elements centered vertically and horizontally in each compartment.
Always keep OXO Better Guarantee Lock-up at the left edge, and the barcode on the right bottom edge.