How to Design: Back
Element Hierarchy

Before placing any elements, consider the size of the back panel and location of diecuts. Then apply design elements in the following order.

1.Info Center:
Always required, even in abbreviated form on tiny packages. If space allows, continue adding elements.

2.Instructional photos and captions:
Use only if needed to explain the product.

3.Product name and copy

4.Lifestyle photography

5.OXO logo lock-up

Info Center Variations

The OXO Info Center keeps all the important information orderly and easy to find:


Keep all elements centered vertically and horizontally in each compartment.


Always keep OXO Better Guarantee Lock-up at the left edge, and the barcode on the right bottom edge.