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How to Design: Back
OXO Hanging Packages How to Design Back image
Element Hierarchy

Before placing any elements, consider the size of the back panel and location of diecuts. Then apply design elements in the following order.

  1. Info Center:
    Always required, even in abbreviated form on tiny packages. If space allows, continue adding elements
  2. Instructional photos and captions:
    Use only if needed to explain the product
  3. Product name and copy
  4. Lifestyle photography
  5. OXO logo lock-up
OXO hanging packages how to design back element hierarchy image
Info Center Variations
OXO Packaging Hanging Infor Center

The OXO Info Center keeps all the important information orderly and easy to find:

Keep all elements centered vertically and horizontally in each compartment.

Always keep OXO Better Guarantee Lock-up at the left edge, and the barcode on the right bottom edge.