How to Design: Back

Element Hierarchy

Before placing any elements, consider the size of the back panel and location of diecuts. Then apply design elements in the following order.

1. Info Center:
   Always required, even in abbreviated form on tiny packages. If space allows, continue adding elements
2. Instructional photos and captions:
   Use only if needed to explain the product
3. Product name and copy
4. Lifestyle photography
5. OXO logo lock-up

Info Center Variations

The OXO Info Center keeps all the important information orderly and easy to find:

Keep all elements centered vertically and horizontally in each compartment.

Always keep OXO Better Guarantee Lock-up at the left edge, and the barcode on the right bottom edge.