How to Design: Back
Before placing any elements, consider the size of the back panel and location of diecuts. Then apply design elements in the following order.
- Info Center:
Always required, even in abbreviated form on tiny packages. If space allows, continue adding elements
- Instructional photos and captions:
Use only if needed to explain the product
- Product name and copy
- Lifestyle photography
- OXO logo lock-up
The OXO Info Center keeps all the important information orderly and easy to find:
Keep all elements centered vertically and horizontally in each compartment.
Always keep OXO Better Guarantee Lock-up at the left edge, and the barcode on the right bottom edge.